Serving citizens without paying attention to social media?
The traditional access channels to the public emergency services (typically the phone number 112 in Europe) should be extended to the real-time analysis of social media (web 2.0 channels). This observation is the starting point of one of the lines which the Telefónica Group (a reference global provider of integrated systems for emergency management) has been working in, with a view to its integration in its SENECA platform.
Social dashboard for emergency management
At Daedalus we have been working for Telefónica in the development of a social dashboard that analyzes and organizes the information shared in social networks (Twitter, initially) before, during and after an incident of interest to emergency care services. From the functional point of view, this entails:
- Collecting the interactions (tweets) related to incidents in a given geographical area
- Classifying them according to the type of incident (gatherings, accidents, natural disasters…)
- Identifying the phase in the life cycle of the incident (alert or pre-incident, incident or post-incident)
Benefits for organizations that manage emergencies
Anticipation of events which, due to their unpredictability or unknown magnitude, should be object of further attention by the emergency services. Within this scenario are the events involving gatherings of people which are called, spread or simply commented through social networks (attendance to leisure or sport events, demonstrations, etc.). Predicting the dimensions and scope of these events is fundamental for planning the operations of different authorities. We recall in this respect the case of the disorders resulting from a birthday party called on Facebook in the Dutch town of Haren in 2012 or the tragedy of the Love Parade in Duisburg.