Intention Analysis

Intention Analysis comes from intent analysis, that is, the task of finding out someone's purpose - in our case, expressed in a text. The scenario where it's more often applied to is product mentions and their feedback. By identifying a person's intention regarding your product or service, you will be able to obtain a clearer picture of how those intentions affect the different stages of the customer journey (sales, maintainance, etc.), as well as how they reflect on your company.

Code Label Description
AdviceAdviceThe customer needs specific information.
CancelationCancelationThe customer is thinking on canceling the service.
ComplaintComplaintThe customer is expressing disagreement or disappointment.
InformationInformationThe customer needs generic information.
PurchasePurchaseThe customer's intent is to purchase/subscribe to a product/service.
RecommendationRecommendationThe customer recommends a product/service.
SupportSupportThe customer is experiencing issues and needs support.
Code Label Description
AdviceAsesoramientoThe customer needs specific information.
CancelationCancelaciónThe customer is thinking on canceling the service.
ComplaintQuejaThe customer is expressing disagreement or disappointment.
InformationInformaciónThe customer needs generic information.
PurchaseCompraThe customer's intent is to purchase/subscribe to a product/service.
RecommendationRecomendaciónThe customer recommends a product/service.
SupportSoporteThe customer is experiencing issues and needs support.