We recently published our first two vertical packs: Voice of the Customer and Voice of the Employee, both with several Deep Categorization models in English and Spanish.
We are happy to announce that both packs are now available for automatic subscriptions. In the same way you can choose which plan you want to subscribe depending on the credits, rate limit and resources you need, all the public packs are now included in the upgrade process.
Voice of the Employee gathers the needs, wishes, hopes, and preferences of all employees within an organization. The VoE takes into account both explicit needs, such as salaries, career, health, and retirement, as well as tacit needs such as job satisfaction and the respect of co-workers and supervisors. This post follows the line of Voice of the Customer in Excel: creating a dashboard. We are creating another dashboard, this time for the Voice of the Employee.
Text-based data sources are a key factor for any organization that wants to understand the “whys”.
Thank you all for your interest in our webinar “MeaningCloud Vertical Packs: the Fastest Way to Benefit from Text Analytics” that we delivered last December 20th, where we explained how to customize text analytics with only one click and we presented our Packs for the analysis of the Voice of the Customer and the Voice of the Employee.
During the session we covered these items:
IMPORTANT: this article is a tutorial based on the demonstration that we delived and that includes the data to analyze and the results of the analysis.
Interested? Here you have the presentation and the recording of the webinar.
(También presentamos este webinar en español. Tenéis la grabación aquí.)
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Excel spreadsheets are still one of the most extended ways of working with big collections of data, especially among non-technical users. Two of our Vertical Packs, Voice of the Customer and Voice of the Employee, are particularly useful for typically non-technical teams, which can now carry out their analyses easily with our last Excel integration.
In this tutorial, we are going to show you how to use the add-in provided in the Voice of the Customer Vertical Pack, how to carry out a VoC analysis, and how to work with its output by creating a dashboard like the one on the right. Working with the Voice of the Employee Pack would follow a similar pattern.
[This post was last updated in February 2019 to include the updated ontology.]
Let us imagine we work for a market research department or agency interested in analyzing the Insurance industry. Customer comments in forums and social networks constitute an extremely valuable source of spontaneous information about their opinions about insurance providers.
We are going to focus specifically on auto insurance reviews extracted from ConsumerAffairs, a website that collects reviews from several domains.
The reviews we are going to use have been extracted from the top five companies in the Auto Insurance section: for each one of them we’ve picked ten items. You can download here the Excel spreadsheet we will be working on. It contains a single sheet where we have included two columns: one with the selected reviews, and another with the name of the company they refer to.
As we have mentioned, for this tutorial we are going to use our Vertical Pack for Voice of the Customer analysis. Vertical Packs are a combination of preconfigured models or dictionaries, powerful APIs and specific add-ins for Excel that enable you to adapt text analytics to your domain with only one click. Just by registering at MeaningCloud, you have a 30-day trial for all Vertical Packs available. The trial starts the moment you first analyze a text, so users that have been using MeaningCloud for a while will also be able to try it out.
To get started, you need to register at MeaningCloud (if you haven’t already), request access to the Voice of the Customer pack and download and install the VoC Excel add-in on your computer. Here you can read a detailed step by step guide to the process.
At MeaningCloud we have published our first Vertical Packs.
Our goal for them is to provide you with the fastest and least costly and risky way to make your text analytics initiatives profitable.
Usually one of the main costs of text analytics projects lies in building the models and dictionaries needed to adapt the tools to each application scenario, and at MeaningCloud we have always made it very easy thanks to the customization tools that the product includes.
But for those who do not have the resources to carry out this adaptation, the Vertical Packs give it to you already prepared for a set of scenarios. The Packs consist of a series of pre-prepared resources (dictionaries, deep categorization models, and sentiment models) focused on a series of typical scenarios (analysis of the Voice of the Customer, the Voice of the Employee, etc.) ready for immediate use and that provide analyses with an increased precision, recall, and relevance in these applications.
To make it easier to leverage the Vertical Packs, we have made them accessible through new add-ins for Excel, with support for the most useful operations, models, and analysis in each vertical.
If you work for Marketing, Customer Support, or Human Resources and have thousands of comments from your customers or employees to analyze, sign up to MeaningCloud, download the corresponding add-in for Excel, paste your verbatims in a spreadsheet, press the relevant MeaningCloud button, and you will see how your comments are automatically tagged with meaningful categories for the analysis of the Voice of the Customer or the Employee.
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