Category Archives: Text Analytics

Post that discuss text analytics technology.

The amazing deeds of text analytics superheroes

In the last few years, the explosion of user-generated content in social media (networks, forums, communities, etc.) has significantly increased the need to extract information from unstructured content. Oddly enough, text analytics superheroes, wondrous as their achievements are, are just average guys who figured out what they could do with the right technology.

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What is the Voice of the Employee (VoE)?

Voice of the Employee. Silhouettes with bubbles representing dialog

Finding committed employees is one of the top priorities for public and private organizations. Voice of the Employee is essential in that sense. They collect, manage and systematically act on the employees’ feedback on a variety of valuable topics for the company.

The relationship between Engagement and Voice of the Employee is so similar than the existing one between Voice of the Customer and Customer Experience. VoC provides information to improve customer experience. Voice of the Employee promotes employees’ engagement. See: Voice of the Employee, Voice of Customer and NPS

The Voice of the Employee collects the needs, wishes, hopes, and preferences of the employees of a given company. The VoE takes into consideration specific needs, such as salaries, career, health, and retirement, as well as implied requirements to satisfy the employee and gain the respect of colleagues and managers.
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Text Analytics & MeaningCloud 101

One of the questions we get more often at our helpdesk is how to apply the text analytics functionalities that MeaningCloud provides to specific scenarios.

Users find MeaningCloud knowing they want to incorporate text analytics into their process but not sure how to translate their business requirements into something they can integrate into their pipeline.

If you also add the fact that each provider has a different name for the products they offer to carry out specific text analytic tasks, it becomes difficult not just to get started, but even to know exactly what you need for your scenario.

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In this post, we are going to explain what our different products are used for, the NLP tasks they trace to, the added value they provide, and which are the requirements they fulfill.

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Voice of the Customer in the insurance industry

For insurance companies, it is vital to listen and understand the feedback that their current and potential customers express through all kinds of channels and touch points. All this valuable information is known as the Voice of the Customer.  By the way, we had already dedicated a blog post to Text mining in the Insurance industry.

(This post is a based upon the presentation given by Meaning Cloud at the First Congress of Big Data in the Spanish Insurance Industry organized by ICEA. We have embedded our PPT below).  

More and more insurance companies have come to realize that, as achieving product differentiation at the industry is not easy at all, succeeding takes getting satisfied customers.

Listening, understanding and acting on what customers are telling us about their experience with our company is directly related to improving the user experience and, as a result, the profitability. In the post on Voice of the Customer and NPS, we saw in more detail this correlation between customer experience and benefits.

 

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Some conclusions from our Text Analytics survey

What does “text analytics” mean to you and your organization? How do you plan to use Text Analytics in 2016? For MeaningCloud, as a text analytics tool vendor, having some answers to these questions is key to understand our market and define our product strategy: this was the purpose of the survey we kept open during some weeks, since the beginning of last October.

Even though the number of respondents was quite low (60) it is definitely possible to draw some conclusions and trends that we summarize in this post.

Applications: customer is first

What is your text analytics application scenario? No doubt this is the main question when one needs to analyze the uses of this technology. In our results, Understanding customer attitudes, behaviors, and needs was the most mentioned scenario (62%), followed by Research (48%) and Content Classification, recommendation, and personalization (43%) as it can be seen in the figure. The following two categories were Customer service, improving customer experience (40%) and Brand/reputation management (38%), which means that everything related to customer understanding, improving customer experience, and managing the brand lead the text analytics application area, coping 3 of the 5 first positions.

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