Category Archives: User Profiling

Posts related to user profiling.

What is the Voice of the Employee (VoE)?

Voice of the Employee. Silhouettes with bubbles representing dialog

Finding committed employees is one of public and private organizations’ top priorities. Thus, listening to the Voice of the Employee by systematically collecting, managing and acting on the employee feedback on a variety of valuable topics is essential.

The relationship between Voice of the Employee (VoE) and Engagement is very similar to the one between Voice of the Customer (VoC) and Customer Experience. VoC provides information to improve customer experience. Voice of the Employee promotes employees’ engagement in the company and their work. See: Voice of the Employee, Voice of Customer and NPS

Voice of the Employee collects the needs, wishes, hopes, and preferences of the employees of a given company. VoE considers specific needs, such as salaries, career, health, and retirement, as well as implicit requirements to satisfy the employee and gain the respect of colleagues and managers.
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Language Technology Industry meets in Brussels, May 16-17, 2016

Language Technology Industry Summit

Logo_LTi_2016

LT-Innovate, the Language Technology Industry Association, organizes a new edition of its annual Summit. It is the yearly point of convergence between the Language Technology Industry, its clients, research partners and policy makers. According to its Memorandum of Association (London, 2012), LT-Innovate is a non-governmental organization consisting of all parties involved in the field of Language Technologies (LT) and services. Main goals are the promotion of common interests in the successful development, production, delivery and use of language technologies and services and the implementation of services that may help to promote the industry.

LTI Cloud

Besides traditional sections, as Solution Showcases, Technology Spotlights, and Project Results, Language Technology Industry Summit 2016 will serve as the official launch of one of the most important endeavours undertaken by the Association since its inception: the LTI Cloud.

LTI Cloud is the one-stop-shop platform for making available, discovering, assembling, testing and prototyping language technology components. If you are a potential provider of LT APIs (researcher, developer, startup…), and you want to get exposure, testing, or simply customers, consider using LTI Cloud, as it is a ready-to-use platform.

Still in a pilot phase until May 17th, you can be among the first adopters of LTI Cloud. And remember that it serves not only LT providers but also final users. Jochen Hummel, the leader of this initiative, will make the presentation at the Conference. By now, you can take a look at this preview.

Coming back to the Summit, I would like to stress a traditional track: “Customers challenge the Industry”. This year’s challenge comes from Elsevier: “Dynamic Knowledge Stores and Machine Translation”. It will be presented by Michelle Gregory and Pascal Coupet.

MeaningCloud User Profiling API

Being MeaningCloud one of the founding companies of LT-Innovate, we are proud to take an active role again in this year’s event. On Tuesday 17th of May, I will be presenting our recent work on “Automatic Extraction of Rich Customer Profiles from their Activity in Social Networks”. It is about our brand new MeaningCloud API for automatic profiling of Twitter users. User Profiling API allows extracting some important demographics according to different aspects for a given Twitter user: which topics the user talks about, personal and professional information, hobbies and interests, etc. This information extraction is based on a mixed rule-based and machine learning approaches.

Conference Discount Code

Come and join us at the LT-Innovate Summit. And, before registration, do not forget to ask for a special discount code through our helpdesk (support@meaningcloud.com).


Voice of the Customer in the insurance industry

For insurance companies, it is vital to listen and understand the feedback that their current and potential customers express through all kinds of channels and touch points. All this valuable information is known as the Voice of the Customer.  By the way, we had already dedicated a blog post to Text mining in the Insurance industry.

(This post is a based upon the presentation given by Meaning Cloud at the First Congress of Big Data in the Spanish Insurance Industry organized by ICEA. We have embedded our PPT below).  

More and more insurance companies have come to realize that, as achieving product differentiation at the industry is not easy at all, succeeding takes getting satisfied customers.

Listening, understanding and acting on what customers are telling us about their experience with our company is directly related to improving the user experience and, as a result, the profitability. In the post on Voice of the Customer and NPS, we saw in more detail this correlation between customer experience and benefits.

 

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Know your audience in detail with the beta of our User Profiling API

Would you like to know the members of your audience to the point of finding out their status and affinities, family and professional circumstances, lifestyle, or the topics they’re interested in? What about being able to divide this audience into meaningful and actionable segments? If you run a company that sells products, would you like to be able to discover and understand your ideal customers and optimize your business activities?

Our text analytics technology now enables you to use the content users publish in social media (their declared profiles, their conversations) to profile your audience according to demographic and psychographic attributes.

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