SOCIALQUICK: CONTENT ENRICHMENT AND EXTRACTION OF DEMOGRAPHIC DATA FOR MARKETING PURPOSES ON TWITTER
The continuous interaction of people with social media provides a wealth of information that is very relevant for marketing. SocialQuick develops technology for profiling users of social networks, namely Twitter. By SocialQuick, it is possible to know the age of an author of a text, whether you like movies or if you have a car. All this information comes from the public content that a person spreads in social media.
The aim of SocialQuick is to facilitate the characterization of Twitter users to make an accurate segmentations, which, in turn, contribute to focus on the right targets of any marketing campaign.
Thus, the primary product resulting from this project will be a scalable solution capable of analyzing and segmenting audiences of Twitter according to subjects, intentions, demographics, interests, etc.
The project is being developed along with Audiense, a British company specializing in digital marketing. As a result, the technology developed by Sngular is tested in Audiense products. Thanks to the technology developed in SocialQuick, Audiense customers can select, for example, people between 35 and 55 years who have pets and possess a vehicle.
Partners: Audiense, Daedalus (now Singular Meaning)
Funding organization: CDTI (Centro de Desarrollo Tecnológico e Industrial), Eurostars programme
Reference: IDI-20160013 (CDTI), ES!-9687 (Eureka/Eurostars)
Funding: 450K €
Period: September 2015 to February 2017