Corporate Reputation provides a semantic tagging of multilingual content for Corporate Reputation analysis purposes.

It applies a Corporate Reputation model based on a set of reputational dimensions (e.g., innovation, social responsibility) and, inside each of them, an array of variables that influence an organization’s reputation.

The API receives a piece of content (e.g., tweet, news article) and analyzes it to identify what organizations are mentioned, related to which reputational variables and the polarity (positive, negative, neutral) of what is being said.

This result can later be used to calculate aggregations, identify trends and elaborate reports and dashboards.

First of all, the text provided will be fragmented into paragraphs or phrases (depending the detail needed for each case) in order to give a complete and detailed report about the reputational information obtained for each fragment.

For each fragment, two different analyses will be carried out:

  • Each fragment will be analyzed according to pre-established categories defined in a reputation model for business using automatic text classification. The algorithm used combines statistic classification with rule-based filtering, which allows to obtain a high degree of precision for very different environments.
  • Each fragment will be analyzed to extract the different named entities (people and organizations) using complex natural language processing techniques and to determine if each detected entity expresses a positive/negative/neutral sentiment; to do this, the local polarity of the different mentions of each entity will be identified and the relationship between them evaluated, resulting in a global polarity value for each entity in the whole fragment.


Everything and anything you need to take advantage of this API's full potential.

Test Console

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Developer Tools

Do you want to integrate this API into your environment? Check our Developer Tools!


Version Date Status
1.0 27/March/2017

1.0.8 (27/March/2017)

  • Resources have been updated and small bugs have been fixed.

1.0.7 (27/July/2016)

  • Resources have been updated and dependencies with the Sentiment Analysis API has been upgraded.

1.0.7 (22/December/2015)

  • Resources have been updated and small bugs have been fixed.

1.0.6 (01/December/2015)

  • Resources have been updated and small bugs have been fixed.

1.0.5 (06/October/2015)

  • Resources have been updated.

1.0.4 (09/September/2015)

  • Resources have been updated.

1.0.3 (14/July/2015)

  • Several minor bugs have been fixed and resources have been updated.

1.0.2 (02/June/2015)

  • Python client has been improved.

1.0.1 (18/May/2015)

  • Several minor bugs have been fixed, and resources have been updated, including CASHTAG detection.

1.0 (15/April/2015)

  • Initial version.

Click on the version number to see the changelog.


  • Spanish

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