Customer success stories
Pfizer Inc is an American global pharmaceutical corporation headquartered in New York City. It is among the world’s largest pharmaceutical companies. We combine Cognitive Computing, Big Data and Natural Language Processing with MeaningCloud to enrich Pfizer’s business intelligence. Pfizer collects and processes information from multiple sources in 20 different languages.
Our system transforms that information into competitive advantages. We are currently developing projects for Pfizer in 30 different countries.
Telefónica, S.A. is a Spanish multinational broadband and telecommunications provider with operations in Europe, Asia, and North, Central and South America. We worked for Telefónica to develop a social dashboard for emergency services, which could analyze and organize information shared on social networks (initially Twitter) before, during and after an emergency. From a functional point of view, this entails:
-Collecting interactions (tweets) related to incidents in a given geographical area.
-Classifying them according to the type of incident (concentrations, accidents, natural disasters…)
-Identifying the phase in the incident life cycle (alert or pre-incident, incident or post-incident)
Le Parisien is a French daily newspaper covering both international and national news, and local news of Paris and its suburbs. They have integrated MeaningCloud’s APIs into their new corporate content management system to embed information extraction and content organization and enrichment capabilities.
- Social media analysis tools
Audiense (formerly SocialBro) is the leading vendor of Twitter marketing tools, and they need to process massive amounts of tweets per second. They integrated MeaningCloud APIs to analyze user-generated content to infer their demographic profile and aspect-based sentiment toward specific brands. The insights gained have been a demographic+psychographic profiling of Twitter users, to define segments and better target online marketing campaigns for their customers.
- Financial services
This leading bank needed to process unstructured customer feedback across multiple channels (potential volume: tens of thousands of verbatims per month) in a fashion integrated with their existing CX management platform. They used MeaningCloud APIs to categorize according to predefined themes (products, channels), identify brands/products/competitors… and assess the sentiment related to those. The results: avoid manual codification, detect new issues, and understand the reason behind numerical scores.
Unidad Editorial is one of the biggest media groups in Spain, with mastheads such as El Mundo, Marca, and Expansión. They have integrated MeaningCloud’s APIs into their new corporate content management system to embed information extraction and content organization and enrichment capabilities. Thus, editors can tag, classify and relate their pieces, while clients receive personalized content according to their preferences. The result has been an improvement in their offering’s quality and greater audience engagement and satisfaction.