The surge of content marketing, based on the creation and distribution of valuable content, is a reality. The objective is no longer solely to advertise but to engage and offer valuable experiences to the market as well. In this context, precision in content classification is becoming essential. And that’s why we implemented a new automatic content classifier according to the full IAB taxonomy.
Therefore, since including tier 3 of the content taxonomy to the categorization categories of our IAB model last year, we have chosen to complement it by providing the complete ontology. In line with the Content Taxonomy, published in 2017 and updated in 2020 by the IAB Tech Lab (Interactive Advertising Bureau), this classification includes the remaining 60 categories that make up tier 4. A total categorization of over 698 categories, hierarchized into four tiers, is thus, offered. We have kept the unique identifier that IAB assigns to each one of its categories, as well as their name, through which its parent categories can be found.
The 4th tier offers an even m
ore granular view of the classification which, amongst other things, makes it possible:
- To distinguish between different garments and accessories, while also discriminating between men’s and women’s fashion.
- To differentiate between 13 types of computer software and applications, including those for web conferencing, databases and photo editing.
- To specify, within the sphere of business and finance, whether we speak of angel investors, bankruptcy, business loans, mergers, debt factoring, acquisitions, leaseback, private equity or venture capital.
- To define, in terms of the Internet, whether we are talking about, among other topics, web development, the internet of things, web design or social networking.
The full IAB classification is offered as a free predefined model for all users of our Deep Categorization API. This API, which can be integrated from various programs and platforms, categorizes content in real-time, by assigning one or several categories from a given taxonomy to large masses of text. Thanks to powerful semantic rules, accuracy and efficiency increase exponentially.
Additionally, this model is not only available in English, but also in 56 different languages thanks to the new integration of deep neural network technology, capable of translating all these languages into English.
If you would like to find out more about our new version of IAB, the languages available, our Deep Categorization API or any other subject, please do not hesitate to get in contact with us!
