Author Archives: María José García

About María José García

Computational Linguist at MeaningCloud

Full IAB taxonomy for content classification now available

The surge of content marketing, based on the creation and distribution of valuable content, is a reality. The objective is no longer solely to advertise but to engage and offer valuable experiences to the market as well. In this context, precision in content classification is becoming essential. And that’s why we implemented a new automatic content classifier according to the full IAB taxonomy.

Therefore, since including tier 3 of the content taxonomy to the categorization categories of our IAB model last year, we have chosen to complement it by providing the complete ontology. In line with the Content Taxonomy, published in 2017 and updated in 2020 by the IAB Tech Lab (Interactive Advertising Bureau), this classification includes the remaining 60 categories that make up tier 4.  A total categorization of over 698 categories, hierarchized into four tiers, is thus, offered. We have kept the unique identifier that IAB assigns to each one of its categories, as well as their name, through which its parent categories can be found.

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IAB Taxonomy Level 3 now available in our Deep Categorization API

IAB - Interactive Advertising BureauDigital marketing is becoming a fundamental pillar, by leaps and bounds, in the business plans of practically every business model. Methods are being refined and the search for the connection between brand and user is expected to become increasingly more precise: a related advertisement is no longer sufficient, now the advertisement must appear at the right time and in the right place. This is where categorization proves to be an exceedingly useful tool.

That is why, at MeaningCloud, we have improved our IAB categorization model in English, that is integrated in our Deep Categorization API:

  • Adding a third level of content taxonomy to the hierarchy of categories (IAB Taxonomy Level 3).
  • Improving the precision of pre-existing categories.
  • Including the unique identifiers defined by IAB itself for each of the categories.

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