Category Archives: Intention Analysis

Posts related to Intention Analysis

Obtain deep customer insights with MeaningCloud

Companies need to analyze the feedback that customers provide to them through a variety of unstructured channels: surveys, interviews, contact center, social media. However, the text analytics solutions available are limited to a shallow analysis of the feedback. In this post we show you how to use deep analytics to get a complete picture of customer opinions, perceptions, emotions and intentions.

Companies need to become customer-focused in order to understand the needs and opinions of their customers and thus, define the proverbial “segment of 1”. This forces us to implement Voice of Customer (VoC) analysis initiatives that go far beyond the typical periodic satisfaction survey with numerical scores, to look for new sources of insights.

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Recorded webinar: Deep text analytics to transform customer feedback into action

Last April 29th we delivered our webinar “Leverage deep text analytics to transform customer feedback into action”. Thank you all for your interest.

In it we explained how to use Meaning Cloud’s products in a synergic way to analyze your customer feedback through surveys, contact center interactions and social media, and level up your customer insights.

During the session we covered these items:

  • Leveraging unstructured customer feedback: benefits and challenges
  • Text analytics to the rescue… but with limitations
  • How to use deep text analytics to extract more actionable insights
    • Pre-made Insights
    • Adaptation
    • Development
  • understand the opinions, perceptions, emotions and intentions of your customers.

Interested? Here you have the presentation and the recording of the webinar.

(También presentamos este webinar en español. Tenéis la grabación aquí.)

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Leverage deep text analytics to transform customer feedback into action (webinar)

Customer FeedbackOne of MeaningCloud’s goals is providing you with the best text analytics technology to help you better understand your customers and in recent times we have been launching products in this area: Voice of the Customer, Emotion Recognition, Intention Analysis.

But maybe you haven’t thought about how to use these products in a synergic way to analyze your customers’ feedback through surveys, contact center interactions and social media, and transform that feedback into action.

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Predict the future with our Intention Analysis Pack

New releaseWho wouldn’t want to know what customers are going to do? Detecting if what they want is to become further informed, purchase a product, request assistance, complain, make a cancellation… and thus be able to offer them a personalized service that optimizes their experience.

Intentions along the Customer’s Journey

Our new Intention Analysis Vertical Pack enable us to identify a set of basic intentions throughout the customer journey: Information, Advice, Purchase, Support, Recommendation, Complaint, or Cancellation, based on expressions in interactions in the contact center, surveys or social conversations.

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