Tag Archives: customer analytics

Posts related to customer analytics

Customer experience, a win-win in restaurants

 BLT sandwich, buttered or not?

 

Do you know if your customers prefer buttered toast in your BLT sandwich? Don’t worry; MeaningCloud is the kitchen helper you need to suit your dinner guest. Customer experience is the ingredient you need. Surfing the Internet you find hundreds of websites and apps to give feedback on restaurants. You could find by chance people talk about yours. Can you imagine people disparaging your BLT sandwich? For your information, I’d rather have it buttered.
blt-sandwich

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Analyzing the Voice of the Customer channels at the Sentiment Analysis Symposium

Sentiment Analysis Symposium 2014

A few days ago we did a presentation at the Sentiment Analysis Symposium of New York. In our talk, we explained how to use text analysis technologies to listen to the different Voice of the Customer channels and get customer insights.

Textalytics at Sentiment Analysis Symposium 2014

For companies is vital to understand the opinions that their actual and potential customers express in new channels that are much more spontaneous and less structured than the traditional surveys (e.g. answers in questionnaires, interactions with contact centers, conversations in social media). The reach, the immediacy and the “emotional“aspect of these channels make them an impressive source of raw materials for obtaining valuable insights.

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