Tag Archives: deep categorization

Posts related to the Deep Categorization API

Updated version of the IAB model in the Deep Categorization API

IAB - Interactive Advertising Bureau

The Interactive Advertising Bureau (IAB) is perhaps the most influential organization in the online advertising business and, currently, brings together more than 650 leading companies in the industry that control 86% of the U.S. market. With a strong presence in the rest of the industrialized world as well, today IAB has become a standard for content classification, especially in fields with strong ties to the digital economy and new social media.

In fact, IAB promotes advertising techniques like behavioral targeting, which allows advertisers to direct marketing campaigns to specific users (according to their age, place of residence, political views, interests, etc.) and thus increase their effectiveness. What’s more, the organization is making consistent progress in the field of geotargeting, an area of digital marketing that is on the rise thanks to the unprecedented diffusion of mobile devices connected to the Internet and the latest advances in Internet-of-things technologies. Continue reading


MeaningCloud Release: new add-ins for Excel

In the last MeaningCloud release we presented our new Deep Categorization API, a new Premium API that gives us access to two of our new vertical packs: Voice of the Customer and Voice of the Employee.

We also know that many of the target users of these functionality may not be necessarily know how to code, so with that in mind, in this latest release we are publishing two new add-ins, one for each vertical pack:

Both add-ins provide an integration with the Deep Categorization API, but focus on giving a more user-friendly approach for the analysis each one of them provides.

MeaningCloud release

The add-ins are adapted so anyone can obtain the analysis they want with just a few clicks, without worrying about API parameters or leaving the environment where they have the data to analyze.

This release also contains minor security updates as well as bug fixes in our core engines.

If you have any questions or just want to talk to us, we are always available at support@meaningcloud.com!


MeaningCloud Release: new Deep Categorization API

This is what we’ve included in MeaningCloud’s latest release:

  • New Deep Categorization API: we are happy to present the first of our Premium APIs, Deep Categorization 1.0, which lets you carry out an in-depth categorization of your data. In this initial release, we’ve included predefined models for analyzing the Voice of the Customer in several domains and the Voice of the Employee.
  • Language Identification 1.1: we say goodbye to Language Identification 1.0, so if you are still using it, you will need to migrate to the newest version. If you are using it through the Excel add-in, we’ve done it for you, so you just have to update your Excel add-in to the latest version.
  • New language for Text Clustering: we’ve added Catalan to the languages supported in the Text Clustering API.
  • General usability improvements: mainly in the developer area of the website.
New NeaningCloud release

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