Digital marketing is becoming a fundamental pillar, by leaps and bounds, in the business plans of practically every business model. Methods are being refined and the search for the connection between brand and user is expected to become increasingly more precise: a related advertisement is no longer sufficient, now the advertisement must appear at the right time and in the right place. This is where categorization proves to be an exceedingly useful tool.
That is why, at MeaningCloud, we have improved our IAB categorization model in English, that is integrated in our Deep Categorization API:
- Adding a third level of content taxonomy to the hierarchy of categories (IAB Taxonomy Level 3).
- Improving the precision of pre-existing categories.
- Including the unique identifiers defined by IAB itself for each of the categories.