Category Archives: Market intelligence

Scale and optimize your Market Intelligence processes with text analytics

Competing in the 21st century requires a 360º vision of our markets (customers, competitors, suppliers, technologies, regulation). Market Intelligence is becoming increasingly important; but, its dependence on manual processes, that are not very scalable, renders its application in decision making difficult. Deep text analytics allows for more scalable and actionable Market Intelligence.

Market Intelligence: benefits and limitations

Market Intelligence consists of collecting information about a certain market in a broad sense (i.e. its customers, competitors, partners and supply chain, investors, economic, legal and technological environment…) to extract actionable insights that can be used for strategic decision-making.

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Recorded webinar: Deep Text Analytics for More Scalable and Valuable Market Intelligence

Thank you for your interest in our webinar “Use Deep Text Analytics to Achieve More Scalable and Valuable Market Intelligence” held on June 23rd.

We explained how deep text analytics automatically understand detailed Market Intelligence information and enable applications that enable you to identify business opportunities and capture value from your market much more effectively.

In the session we covered these items:

  • Introduction to Market Intelligence
    • Benefits and limitations
  • Applying deep text analytics
    • Integrating multiple sources
    • Discovering business opportunities
    • Understanding our customers in depth
    • Analyzing the environment
    • Detecting signs of growth

Interested? Here you have the presentation and the recording of the webinar.

(También presentamos este webinar en español. Tenéis la grabación aquí.)

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Leverage Text Analytics to Boost your Market Intelligence (webinar)

Market Intelligence and Competitive Intelligence are essential for the survival and progress of companies. Nevertheless, to perform them with the essential quality- and speed-requirements  involves analyzing an extreme volume and variety of information sources: social comments, news, legislation, scientific articles, patents and various external websites.

Market IntelligenceIn many cases this requires a handcrafted process of manually reviewing content to extract the elements of information that really serve to make strategic decisions. A process that does not scale, is inefficient and expensive.

Deep text analysis allows us to optimize and accelerate the process, not only by detecting mentions of companies or brands and categorizing content thematically, but also by automatically extracting meaningful sematic relationships between topics, discovering new emerging issues and summarizing documents to make the use of that wealth of content faster and more efficient.

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