Understand Your Visitors, Improve Your Offering
Tourism is one of the largest economic activities, with statistics indicating that people spend more discretionary income on travel than on home improvement, financial investment, or even health.
But how people travel is changing. For example, people are spending more and more time researching trip details on their mobile devices. In 2016, 40% of US travel site visits and 60% of searches for destination information came from mobile devices, and travelers are increasingly consuming and publishing information on tourism in online travel agencies, social networks, or review sites such as TripAdvisor, Booking.com, etc.
A new generation of contextual semantic analysis applications allow us to leverage all that information and communicate more naturally with hyperconnected tourists. These applications range from analyzing comments on social media to understanding natural language which allows us to develop much more conversational assistants and bots.