The amazing deeds of text analytics superheroes

In the last few years, the explosion of user-generated content in social media (networks, forums, communities, etc.) has significantly increased the need to extract information from unstructured content. Oddly enough, text analytics superheroes, wondrous as their achievements are, are just average guys who figured out what they could do with the right technology.

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Voice of the Customer: capturing and analyzing customer expectations, preferences, and aversions.

Knowledge management: used by organizations in the areas of health, law, etc. to automatically code and analyze records for a better categorization, mapping, and exploitation

Intelligent content: used by media and publishers to exploit their archives, produce higher-quality content more quickly, engage the audience through personalized content, and monetize their production through targeted advertising and new business models

Voice of the Employee: collects and analyzes the needs, wishes, hopes, and preferences of the employees of a given company

Smart Ticketing: replaces human intervention to accurately redirect tickets to the right department

Scientific research: uses text analytics to mine large volumes of articles and other documents, identify relationships, and facilitate information retrieval

Voice of the Patient: listening and understanding the feedback that current and potential customers of pharmaceutical and life sciences companies express through all kinds of channels and touchpoints

Business discovery: using text analytics for discovery in the fields of competitive analysis and market intelligence.

Compliance and eDiscovery: processes documents and communications automatically in order to disclose clues of potentially criminal behaviors such as insider trading or fraud.


About Eduardo Valencia

Data-driven by instinct and by learning. I began my career as a linguist. Some things stay with you to the grave. Since 1995, I have been leading teams and companies that have successfully developed and distributed hundreds of successful data, analytics and ICT projects. I am the author of the book DATA COACHING (http://www.eduardovalencia.com/p/data-coaching.html).

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