Author Archives: Eduardo Valencia

About Eduardo Valencia

Data-driven by instinct and by learning. I began my career as a linguist. Some things stay with you to the grave. Since 1995, I have been leading teams and companies that have successfully developed and distributed hundreds of successful data, analytics and ICT projects.

Case study on the voice of the patient for the Pharma industry

Pharmaceutical companies are extending their Voice of the Patient projects to include social media: comments on web forums, surveys, Twitter, and more.

The goal of the proof of concept ordered by one particular pharmaceutical company in Spain was to: ” Collect and analyze the voice of the patient, both quantitatively and qualitatively, from the channels where it is expressed”, including social networks like web forums, Facebook, Twitter, and other systems.

For the pharma industry, it is essential to listen and understand the feedback that their current and potential customers communicate through various means and touchpoints.

Web forums, for instance, gather millions of posts, and function as a meeting point for patients where support, experiences, and wisdom are shared with peers, family members, and friends.

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Web scraping and text analytics

Text analytics projects are often dependent on Internet-based public sources such as the World Wide Web. These projects usually begin by extracting data from a variety of websites. We call this process “web scraping” (or “web harvesting”). While users can handle web scraping manually, the term often refers to automated methods executed utilizing a web crawler.

Examples of projects that offer a valuable wealth of information include customer experience (in the same way as patient experience or employee experience), dynamic pricing and revenue optimization, competitor monitoring, or compliance checking. Continue reading


People Analytics: MeaningCloud book on Amazon!

People Analytics. Data and Text Analytics for Human Resources

People Analytics. Data and Text Analytics for Human Resources. This MeaningCloud book is available on Amazon.

In People Analytics, and in this book, we use the evidence that the data provides to respond to several questions:

  • Which candidate will be high-performing, effective, loyal, and aligned with the corporate culture?
  • How can we measure the economic impact of a training program?
  • How can I segment the workforce to make their actions more effective?
  • Which people are considering leaving the organization?
  • What net benefit will employees contribute throughout time in a particular position?
  • How does employee commitment affect productivity and economic outcomes?
  • How can I design a study that is statistically and mathematically valid?

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Pharmacovigilance: Monitoring the Voice of the Patient

Pharmacovigilance: Voice of the Patient

For the pharmaceutical industry, it is essential to listen and understand the feedback that their current and potential patients communicate through all sorts of channels and touchpoints.

Although there is a protocol that requires any identified Adverse Drug Reactions (ADRs) to be disclosed to the authorities, only 5–20% of them are reported. Fortunately, discussions regarding drugs, symptoms, conditions, and diseases can be analyzed to learn more about said branches of pharmaceutics. Artificial Intelligence significantly contributes in monitoring adverse episodes and understanding their impact in every phase of development.

Patient narratives of medicines and their adverse effects on social media represent an extra data source for drug safety monitoring.

At MeaningCloud, we have developed a platform to automate the process of monitoring ADRs on social media.

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Webinar: A gentle introduction to Artificial Intelligence in Pharma

On May-23, 2018 we delivered the webinar “A gentle introduction to Artificial Intelligence in Pharma. Text-based sources”. Although it’s hard to believe, the level of marketing hype around Artificial Intelligence has even surpassed the one about digital transformation or Big Data.

Artificial intelligence (AI) is the ability of a computer program or a machine to think and learn.

Did you know that in the Pharma industry, up to 80% of business-relevant information is made up of text?

We see that AI is transforming the Pharma industry from top to bottom.

During the session we covered these items:

  • Introduction to Artificial Intelligence.
  • How they create value with text-based sources.
  • Case study: analysis of the Voice of the Patient.

Interested? Here you have the presentation and the recording of the webinar.

 

 


Voice of the Employee Dashboard

Voice of the Employee gathers the needs, wishes, hopes, and preferences of all employees within an organization. The VoE takes into account both explicit needs, such as salaries, career, health, and retirement, as well as tacit needs such as job satisfaction and the respect of co-workers and supervisors. This post follows the line of Voice of the Customer in Excel: creating a dashboard. We are creating another dashboard, this time for the Voice of the Employee.

Text-based data sources are a key factor for any organization that wants to understand the “whys”.

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Meaningful Voice of the Patient at ePharma 2018 – New York

MeaningCloud sponsors the E-pharma 2018 which is taking place in New York, March 21-23. MeaningCloud’s value proposition for the conference can be summarized as AI-based Voice of the Patient analysis for Patient Experience.

ePharma 2018 is about patient-centricity and engaging with patients with digital marketing.For pharmaceutical companies, it is vital to understand the feedback that their customers, both current and potential, express through all types of channels and contact points.

Text Analytics technologies automatically process and analyze textual content and provide valuable insights, transforming text-based “raw” data into structured, usable information.

 

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