Tag Archives: pharma

Case study on the voice of the patient for the Pharma industry

Pharmaceutical companies are extending their Voice of the Patient projects to include social media: comments on web forums, surveys, Twitter, and more.

The goal of the proof of concept ordered by one particular pharmaceutical company in Spain was to: ” Collect and analyze the voice of the patient, both quantitatively and qualitatively, from the channels where it is expressed”, including social networks like web forums, Facebook, Twitter, and other systems.

For the pharma industry, it is essential to listen and understand the feedback that their current and potential customers communicate through various means and touchpoints.

Web forums, for instance, gather millions of posts, and function as a meeting point for patients where support, experiences, and wisdom are shared with peers, family members, and friends.

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Meaningful Voice of the Patient at ePharma 2018 – New York

MeaningCloud sponsors the E-pharma 2018 which is taking place in New York, March 21-23. MeaningCloud’s value proposition for the conference can be summarized as AI-based Voice of the Patient analysis for Patient Experience.

ePharma 2018 is about patient-centricity and engaging with patients with digital marketing.For pharmaceutical companies, it is vital to understand the feedback that their customers, both current and potential, express through all types of channels and contact points.

Text Analytics technologies automatically process and analyze textual content and provide valuable insights, transforming text-based “raw” data into structured, usable information.

 

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