Introducing the Demo for VoC Retail

Illustration showing a group of shops. Voc Retail

At MeaningCloud, we know how important unstructured data is for  Voice of the Customer Analysis; so we’ve defined a model that will allow you to characterize any feedback, focusing on the retail domain, in detail that you receive from your customers.

Our experience in Voice of the Customer Analysis has shown us that to obtain useful results when consolidating or reorienting a business strategy the detection of peculiarities of a specific domain is vital, as much in a linguistic way as a conceptual way, taking into account the identifying characteristics of the brand to be analyzed. For this reason, we have not only developed an analysis model focused on the retail trade, but we have also adapted analytical tools towards the sale of groceries, personal care and homecare in the retail sector.

Voc Retail: 8 dimensions and 70 categories

Similarly to the generic Voice of the Customer model, we have defined several dimensions that characterize different aspects of the feedback customers in the retail domain may refer to.

Channel

This dimension refers to the channel of contact mentioned in the text analyzed.

Company

This dimension refers to the retail companies mentioned in the text.

Condition

This dimension refers to specific conditions of the operative.
Results returned by Demo Voc Retail Model-Condition

Customer Service

It refers to mentions of different aspects of the customer service in the text.
Values returned by the demo Demo Voc Retail Model-Customer service

Satisfaction

This dimension refers to the global satisfaction expressed by the customers. In previous versions it, was expressed through the Polarity dimension.
Demo Voc Retail Model-Satisfaction

Product

This dimension refers to the possible retail product types that may appear in the text.

Quality

This dimension refers to quality aspects.
Demo Voc Retail Model-quality

Shipping

This dimension refers to the possible shipping issues that may appear in the text to analyze.

 

Voice of the Customer in Retail Demo

At MeaningCloud, we know how crucial unstructured data is for the Voice of the Customer analysis , so we’ve defined a model focused on the retail domain that will allow you to characterize in detail any feedback from your customers, enabling you to carry out an in-depth analysis to identify the customer’s wants and needs in an organized way.

Try our demo for Retail!


About Eduardo Valencia

Data-driven by instinct and by learning. I began my career as a linguist. Some things stay with you to the grave. Since 1995, I have been leading teams and companies that have successfully developed and distributed hundreds of successful data, analytics and ICT projects.

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