Competing in the 21st century requires a 360º vision of our markets (customers, competitors, suppliers, technologies, regulation). Market Intelligence is becoming increasingly important; but, its dependence on manual processes, that are not very scalable, renders its application in decision making difficult. Deep text analytics allows for more scalable and actionable Market Intelligence.
Market Intelligence: benefits and limitations
Market Intelligence consists of collecting information about a certain market in a broad sense (i.e. its customers, competitors, partners and supply chain, investors, economic, legal and technological environment…) to extract actionable insights that can be used for strategic decision-making.
In many cases this requires a handcrafted process of manually reviewing content to extract the elements of information that really serve to make strategic decisions. A process that does not scale, is inefficient and expensive.
One of MeaningCloud’s goals is providing you with the best text analytics technology to help you better understand your customers and in recent times we have been launching products in this area: 
And according to customers and analysts 
Who wouldn’t want to know what customers are going to do? Detecting if what they want is to become further informed, purchase a product, request assistance, complain, make a cancellation… and thus be able to offer them a personalized service that optimizes their experience.