Competing in the 21st century requires a 360º vision of our markets (customers, competitors, suppliers, technologies, regulation). Market Intelligence is becoming increasingly important; but, its dependence on manual processes, that are not very scalable, renders its application in decision making difficult. Deep text analytics allows for more scalable and actionable Market Intelligence.
Market Intelligence: benefits and limitations
Market Intelligence consists of collecting information about a certain market in a broad sense (i.e. its customers, competitors, partners and supply chain, investors, economic, legal and technological environment…) to extract actionable insights that can be used for strategic decision-making.