Author Archives: Antonio Matarranz

About Antonio Matarranz

Chief Marketing Officer at MeaningCloud

Obtain deep customer insights with MeaningCloud

Companies need to analyze the feedback that customers provide to them through a variety of unstructured channels: surveys, interviews, contact center, social media. However, the text analytics solutions available are limited to a shallow analysis of the feedback. In this post we show you how to use deep analytics to get a complete picture of customer opinions, perceptions, emotions and intentions.

Companies need to become customer-focused in order to understand the needs and opinions of their customers and thus, define the proverbial “segment of 1”. This forces us to implement Voice of Customer (VoC) analysis initiatives that go far beyond the typical periodic satisfaction survey with numerical scores, to look for new sources of insights.

Continue reading


Recorded webinar: Deep text analytics to transform customer feedback into action

Last April 29th we delivered our webinar “Leverage deep text analytics to transform customer feedback into action”. Thank you all for your interest.

In it we explained how to use Meaning Cloud’s products in a synergic way to analyze your customer feedback through surveys, contact center interactions and social media, and level up your customer insights.

During the session we covered these items:

  • Leveraging unstructured customer feedback: benefits and challenges
  • Text analytics to the rescue… but with limitations
  • How to use deep text analytics to extract more actionable insights
    • Pre-made Insights
    • Adaptation
    • Development
  • understand the opinions, perceptions, emotions and intentions of your customers.

Interested? Here you have the presentation and the recording of the webinar.

(También presentamos este webinar en español. Tenéis la grabación aquí.)

Continue reading


Leverage deep text analytics to transform customer feedback into action (webinar)

Customer FeedbackOne of MeaningCloud’s goals is providing you with the best text analytics technology to help you better understand your customers and in recent times we have been launching products in this area: Voice of the Customer, Emotion Recognition, Intention Analysis.

But maybe you haven’t thought about how to use these products in a synergic way to analyze your customers’ feedback through surveys, contact center interactions and social media, and transform that feedback into action.

Continue reading


Automation Anywhere and MeaningCloud partner to make RPA smarter

Robotic Process Automation (RPA) is one of the most innovative and active technology areas. Organizations of all kinds are freeing their workers from the most monotonous and repetitive tasks, using software robots instead, and allowing human employees to devote themselves to tasks where “real intelligence” is irreplaceable.
Automation AnywhereAnd according to customers and analysts Automation Anywhere is a leading provider in the field of RPA. It is a pleasure to announce that MeaningCloud and Automation Anywhere have entered into a partnership agreement that will enable their customers to accelerate their digital transformation.

Continue reading


Recorded webinar: Solve the most wicked text categorization problems

Thank you all for your interest in our webinar “A new tool for solving wicked text categorization problems” that we delivered last June 19th, where we explained how to use our Deep Categorization customization tool to cope with text classification scenarios where traditional machine learning technologies present limitations.

During the session we covered these items:

  • Developing categorization models in the real world
  • Categorization based on pure machine learning
  • Deep Categorization API. Pre-defined models and vertical packs
  • The new Deep Categorization Customization Tool. Semantic rule language
  • Case Study: development of a categorization model
  • Deep Categorization – Text Classification. When to use one or the other
  • Agile model development process. Combination with machine learning

IMPORTANT: this article is a tutorial based on the demonstration that we delived and that includes the data to analyze and the results of the analysis.

Interested? Here you have the presentation and the recording of the webinar.

(También presentamos este webinar en español. Tenéis la grabación aquí.)
Continue reading


Predict the future with our Intention Analysis Pack

New releaseWho wouldn’t want to know what customers are going to do? Detecting if what they want is to become further informed, purchase a product, request assistance, complain, make a cancellation… and thus be able to offer them a personalized service that optimizes their experience.

Intentions along the Customer’s Journey

Our new Intention Analysis Vertical Pack enable us to identify a set of basic intentions throughout the customer journey: Information, Advice, Purchase, Support, Recommendation, Complaint, or Cancellation, based on expressions in interactions in the contact center, surveys or social conversations.

Continue reading


New MeaningCloud add-on for Google Sheets

Now you can use MeaningCloud’s text analytics without leaving your Google spreadsheet

New releaseDo you need to categorize verbatims of your customer surveys or analyze sentiment about your products on Twitter in the fastest and easiest way?

In that case, forget about learning new tools or having to program to connect to text analytics APIs.

The new MeaningCloud add-on for Google Sheets enables you to do semantic analysis from the comfort of your spreadsheet, without the need for programming or advanced analytical knowledge.

Continue reading


You can now integrate MeaningCloud with all kinds of applications using Zapier

New releaseWould you like to integrate MeaningCloud with all kinds of applications?

Be able to categorize your customers’ emails and send notifications in Slack depending on their theme?

To extract comments from Twitter and generate a spreadsheet in Google Sheets with the sentiment associated with the brands mentioned?

Now you can quickly generate these processes thanks to the new MeaningCloud integration for Zapier.

Continue reading


Hej, hallå, hallo, hei! MeaningCloud supports the Nordic languages

Have you ever needed to detect entities in Danish texts or to classify documents in Swedish?

At MeaningCloud we aim to provide the most advanced text analytics product with the broadest language coverage in the market. That’s why we have just launched a Language Pack that adds to our traditional languages -English, Spanish, French, Italian, Portuguese and Catalan- coverage for the Nordic languages. Continue reading


Recorded webinar: Vertical Packs, VoC, VoE

Thank you all for your interest in our webinar “MeaningCloud Vertical Packs: the Fastest Way to Benefit from Text Analytics” that we delivered last December 20th, where we explained how to customize text analytics with only one click  and we presented our  Packs for the analysis of the Voice of the Customer and the Voice of the Employee.

During the session we covered these items:

  • Introduction to text analytics and MeaningCloud.
  • Why Vertical Packs? How they create value.
  • What are the components of Vertical Packs: models, APIs, integrations.
  • Available Packs: Voice of the Customer, Voice of the Employee.
  • Case study: analysis of the Voice of the Customer.
  • Coming developments: product roadmap

IMPORTANT: this article is a tutorial based on the demonstration that we delived and that includes the data to analyze and the results of the analysis.

Interested? Here you have the presentation and the recording of the webinar.

(También presentamos este webinar en español. Tenéis la grabación aquí.)
Continue reading